the ‘purist’ is one who clings to the traditional methods as being tried and true. No matter the topic, you will have those that cling to this belief and reject the idea of new innovations and technologies. This is especially true in the field of digital photography. Although the processes within film itself and the darkroom have been refined throughout the years to reach higher quality, the advent of digital photography has once again redefined the picture. With the recent advances in digital technology having an impact on photography, ‘purists’are finding the fault to be in the manipulation of the image.
Still, no matter where your fundamental belief lies in what is and is not cheating in photography, there are valid reasons to at least blend the digital revolution into your picture taking. Both the portrait studio and the movie makers are turning toward digital technologies to create their film. Both the professional and the amature have a whole new world of possibility opened to their art. The mere reduction in equipment required to capture a digital image is unbeleivable in comparison. Shoots are much less involved in a number of ways then the older methods and the results can be dramatically different.
The strongest points in favor of digital photography are usually time and cost. Re-shoots can be done quickly and there is the advantage of taking a multitude of shots at practically no expense in order to capture the right one. In a portrait session for example, the customer has the ability to view the images almost immediately, then knowing what to go back to correct. With traditional film, results are not discovered until after processing necessitating a return to the studio. Digital photography can provide the customer with instantaneous results and satisfaction while saving both time and money for the photographer.
The impression we get when a technology delivers so much value to the public is that quality will go down. But, amazingly, this is not the case with digital photography. If anything, the quality of the photographs is as good or better than any we could do with prior technologies. And the cost both to you as the photographer and to your customer drops off so dramatically that the age old complaint the customer has had about professional photographs costing too much can be eliminated making the customer want to use your services more often.
Not only in photograpy, the digital revolution has brought about radical changes in our home computers. Computers combined with the communication power of the internet, have brought pictures and photography into daily life. We can now send birthday portriats to grandma via e-mail or save 50th anniversary pictures for years to come by burning them to CD or DVD. The customer has a myrid of options in shots for practically no difference in cost and can deliver them to friend and relatives in a way that is easy to view and store.
Regardless of the old methods or the new technology, editing has always had some part in photography. The croping and filtering that has taken place in the darkroom in the past is now only a simple click away on the computer along with a dazzling choice of other options. Sophisticated software programs such as Photoshop are available in stores that can create an endless variety of effects. But the most important function of this software is that it can easily correct the most simple of mistakes to the more complicated. This saves the integrity of the photograph making it acceptable through digital editing and touchup.
In virtually every way, digital photography, delivery and editing is superior to the way “the purists” would have us hold on to. It makes our lives as photographers easier, faster and more profitable. But above all, this is something our customers want us to use. They get to enjoy their pictures so much faster, at a more reasonable cost and the pictures can be emailed to friends and posted on their family web sites which is fun for everyone. So despite our desire to be “purists”, every reason we need is there to convince us that digital photography is the way to go.